7
Amazing Reasons To Choose Us!
1. We are a small and personal growth consulting business
We are not an agency!
You'll be working with either one of us, or both, depending on the project size.
This means you get direct access to us, the owners, instead of talking with a big agency and multiple different "agents", where frankly, you're just a small fish in a big pond.
2. Not a one-size-fits-all approach
We understand every business is different and dependant on your needs and goals.
3. We offer short or long-term work
Again, this is totally dependent off our first call and what you tell us you need. You may just need help with a smaller project or you want us to do the whole enchilada...
Either way, you get our full attention and focus and we build a great relationship.
4. Personal help to bring in immediate money from one of the very first calls
Often, clients have "low-hanging fruit" in their business that can turn on the profit taps quickly. We can spot those.
For example, removing things don’t help drive the buyer to choose you like: smoothing out the customer journey, leveraging your own unique selling points and existing customer relationships, tuning elements already in place so they are more powerful and cost-effective.
5. We do most of the heavy lifting for you...
We might work to re-structure your offer at a better price point, bring in more buyers from currently "untapped" sources or work on generating more money from "back-end" operations.
In summary: focusing on areas where our work will have the most impact first.
6. Always writing in your voice!
It is important to us that we write in your voice and maintaining the relationship you've spent years building with your clients. If we didn't, it wouldn't do us any good, or you any good.
7. We are confident working in almost any field
This is because marketing and copywriting principles don't change. Human psychology doesn't change. And we take the research part of our process extremely serious to match your unique message to the best market possible!
But, if you want specialist help in either the health and self-development niches, we are vastly experienced in these.
Why Direct-Response Marketing?
Have you ever wondered what exactly your marketing budget is bringing you in terms of new business?
Good! Because direct-response marketing does exactly that.
You see, marketing shouldn't be viewed as an expense, because it should always be making you more money... an investment.
And when done correctly, it is one of the smartest investments you can make for your business.
But... how do you know your marketing is going to make you money?This is where direct marketing differs from “traditional advertising”.
As its name suggests, it targets your audience directly.While traditional advertising might target consumers based on interests or demographics... there’s no real conversation and connection taking place between your business and the consumer.
However, direct-response marketing is much more personalised in content and positioning.
Traditional advertising “shouts into the void” with a more generic ad... direct-response marketing targets the correct audience and has a much higher likelihood of converting them into real paying clients.
Direct-response advertising is also trackable down to the penny. And every penny spent is accountable for itself.
Either it brings in more money (sometimes much much more) or it's cut off.
In plain English: you get to see what kind of messaging your audience is responding well to, and can learn where your money is most effective.
With this kind of data, you no longer have to "guess" what to change in your business, it becomes very obvious where to use your resources... to us at least.
This means direct-marketing is far more cost-effective and successful for a small business when done properly.
All direct-marketing examples include a CTA (Call-To-Action), which asks your audience to do something that brings value to them and then as a result, you.
This can be taking advantage of: limited-time discounts, a free offer, clicking a link for more information, calling or emailing you directly.Examples of mediums we use are:
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Emails (Newsletters and Campaigns)
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Social Media Advertising
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Website and Sales Page Writing
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Direct Mail Letters straight through your clients door.
Whichever works best for your business.
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First, call us or fill out the questions in the contact form to let us know you’re interested...
Then, we’ll hop on a quick zoom or google meeting, whichever you prefer, and we can start understanding your goals and current roadblocks, to see if we will be a good fit for each other.
After we’ve decided to partner, we'll build a plan to get started, and get to work straight away!
You can always contact us through call or Whatsapp, arrange to hop on a call with us at any time to talk things over.
But what you'll likely find is we'll all be reaching out often with ideas, opinions, work to review, bonding like a team!
